Facebook Relaunches Atlas Ad Serving Platform

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Facebook has launched its new Atlas advertising platform, which according to the company  represents the next step in tracking ad effectiveness across devices.

The company is calling this new approach a ”People-based marketing” It says People spend more time on more devices than ever before and this shift in consumer behavior has had a profound impact on a consumer’s path to purchase, both online and in stores. And today’s technology for ad serving and measurement – cookies – are flawed when used alone.

”Cookies don’t work on mobile, are becoming less accurate in demographic targeting and can’t easily or accurately measure the customer purchase funnel across browsers and devices or into the offline world.” Facebook said

According to a blog post on the Atlas site

Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers. By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices. And, Atlas can now connect online campaigns to actual offline sales, ultimately proving the real impact that digital campaigns have in driving incremental reach and new sales.
 
Atlas has been rebuilt on an entirely new code base, with a user interface designed for today’s busy media planners and traffickers. Targeting and measurement capabilities are built-in, and cross-device marketing is easy with new ways of evaluating media performance centered on people for reporting and measurement. This valuable data can lead to better optimization decisions to make your media budget even more effective.
 
The industry is moving to people-based marketing
 
We’re excited to announce that Omnicom is the first holding company to sign an agency-wide ad serving and measurement partnership with Atlas.  Together, Omnicom – powered by Neustar technology– and Atlas will jointly develop integrations to enable more automated capabilities for Omnicom’s clients, including Pepsi and Intel – who are among the first testing the new platform.
 
We’re also welcoming a key group of partners that cross search, social, creative management and publishers. These partners will bring people-based measurement to more channels and platforms with seamless integrations.
 
For example, Instagram – as a publisher – is now enabled with Atlas to both measure and verify ad impressions. And for Atlas advertisers who are already running campaigns through Instagram, Instagram ads will be included in Atlas reporting.

#OracleOpenWorld2014: Oracle unveils `Oracle Analytics Cloud’ for data analysis

Larry Ellison
Larry Ellison: announced Oracle Analytics Cloud, a comprehensive portfolio of analytics offerings built for the cloud (Source:OracleOpenWorld Facebook)

Oracle today announced Oracle Analytics Cloud, a comprehensive portfolio of analytics offerings built for the cloud; deployed in the cloud; and enabling data analysis for cloud, on-premises, traditional, and big data sources. The Hindu Business Line has reported

In its ongoing Oracle OpenWorld conference in SanFrancisco, the company has made this announcement in the backdrop of increased adoption of software-as-a-service (SaaS) applications, accumulation of data and growing preference for cloud-based IT deployments.

Until now, however, analytics technology in the cloud and analytics for cloud-based data have been delivered piecemeal, with significant gaps but with its solutions, Oracle is planning to address this gap, according to a company statement.

Source: The Hindu Business

#TechTrendsKE

HP launches low-cost Windows laptops and tablets

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HP HAS ANNOUNCED a line of “thin and light” Stream devices running Microsoft’s Windows operating system (OS) to rival Google’s Chromebooks in the entry-level PC market.

HP said that the devices – which include two notebooks, two tablets and a 2-in-1 convertible – “leverage” the cloud via free online storage, thus “making it easier to work and play from more places”.

“The HP Stream products announced today hit the mark with sleek design, portability, access to free cloud storage, and the familiarity of Windows and Office 365,” said HP VP of Product Management and Consumer Personal Systems Mike Nash.

Read more here

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Google apparently aiming for tight control of Android Wear as crowdfunding campaign closed down

Originally posted on 9to5Google:

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Google appears to be aiming for tight control over its Android Wear smartwatch platform as it asked crowdfunding site IndieGoGo to take down a campaign for a budget smartwatch, Com1, reports Android Police.

Com1 used stock images of Android Wear and the Android Wear trademark in its campaign page, which was taken down by IGG under the premise of an intellectual property infringement complaint by Google shortly after the campaign launched.

Since Google is known to have a relaxed attitude to use of its imagery, the motivation here appears to be control which companies are able to launch Android Wear devices … 

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Intel Invests $1.5 Billion for Stake in Chinese Chip Makers

Intel will invest $1.5 billion for a minority stake in two Chinese mobile chip makers. Indonesian youth walk past an Intel sign during the Digital Imaging expo in Jakarta in this March 5, 2014, file photo. Reuters
Intel will invest $1.5 billion for a minority stake in two Chinese mobile chip makers. Indonesian youth walk past an Intel sign during the Digital Imaging expo in Jakarta in this March 5, 2014, file photo. Reuters

Intel Corp. INTC -1.76% said Friday that it would invest 9 billion yuan ($1.5 billion) for a minority stake in two Chinese mobile chip makers, highlighting the Silicon Valley giant’s efforts to gain traction in the tablet and smartphone market.

Intel said it would buy about 20% of China’s Tsinghua Unigroup Ltd., which owns Spreadtrum Communications and RDA Microelectronics that make computer chips for mobile devices. Tsinghua Unigroup is controlled by Tsinghua Holdings Co., a state-owned company funded by Tsinghua University in Beijing.

Intel Chief Executive Brian Krzanich said in a statement that the investment would allow Intel to support a wider range of mobile customers in China using its technology. Intel, which has long dominated sales of chips for personal computers, has struggled to popularize its technology for tablets and smartphones.

Under the deal, Spreadtrum and Intel will create and sell a new line of Intel-based chips.

Tsinghua Unigroup announced acquisitions of Spreadtrum and RDA Microelectronics last year for $1.78 billion and $907 million, respectively, in a move that took both companies private.

Originally posted on The Wall Street Journal 

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Official BlackBerry Passport Unboxing Video

Originally posted on Inside BlackBerry:

Passport, BlackBerry Passport, unboxing video, behind the scenes

Those of you who’ve been reading Inside BlackBerry for sometime are no stranger to our unboxing videos. Just last week I walked around the new ultra-exclusive Porsche Design P’9983 smartphone from BlackBerry on camera. But today, as you may have guessed, it is all about the BlackBerry Passport.

I won’t keep you in suspense. Watch the video below that highlights the large square touchscreen, innovative touch-enabled keyboard and BlackBerry 10.3 features that make the BlackBerry Passport truly special.

There you go #TeamBlackBerry, a clean, simple unboxing video with no muss and no fuss. Oh and did I mention it’s available NOW through local carriers and online through shopblackberry.com and Amazon.com. Be sure to check out the rest of coverage we have lined up today and through the rest of the week to get every last detail on the BlackBerry Passport.


It may take up to 24 hours for the…

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Samsung Unveils Tap & Go NFC and Wi-Fi Enabled Printers in Kenya

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Samsung  has launched a range of laser printers in the Kenyan market. The printers which are targeted at small offices, home offices as well as small and medium enterprises come enabled with Wi-Fi and Near Field Communication (NFC) technology.

The five printer models include: C460W Colour Multifunctional Printer, C1810W Colour Printer, SL-M2020, and SL-M2020W Mono Printers and the SL-M2070 Mono Multifunctional Printer and are designed to reduce paper and power costs while enhancing efficiency at the workplace and minimizing the cost of printing.

Speaking during the launch, Samsung Vice President for East & Central Africa Robert Ngeru said the new range was meant to aid in the growth of small and medium businesses by reducing their operation costs, especially in light of the country’s current economic situation.

“We understand that all businesses are cost conscious as they look for ways to maximize their profits, and one way of doing this is to check operation costs. What we’ve done with this range is include unique features such as Plug & Play and Eco Mode, which ease printing by eliminating the headache of installing print drivers and enhance cost-saving by reducing the amount of energy used to print,” said Mr. Ngeru.

Eco Mode is a cost-saving feature that reduces paper costs and further enhances energy efficiency. By simply pressing the Eco Mode button on the multi-function printers, users can print more onto every page.

The Plug-n-Play capability – unique to Samsung printers – eliminates the need to install print drivers by enabling automatic driver installation once a user connects the device to a computer, laptop or tablet. This feature is supported by Android, iOS, and Windows, allowing users on different operating systems to plug in and use with ease.

This range of printers also comes with longer lasting toner capacity which, combined with other features such as the polymerized toner, offers users a competitive total cost of ownership. The polymerized toner contains a mix of latex and wax that lowers energy usage and gives a yield of up to 50 per cent more than other types of toner, lasting longer than average toners and enabling users to print on more sheets of paper.

“Continuous innovation and creative use of existing technologies has helped us design a range of printers with the good of the end consumer in mind,” said Mr.  Ngeru. “A feature such as the polymerized toner improves the overall quality of the print output, making it the ideal solution for quality-driven and environment conscious businesses.”

With theNFC technology capability, users can print directly from their mobile devices by simply tapping the printer on the phone screen, pairing it with with the device then proceeding to print, scan or fax documents and pictures.

The ability to print without an access point using Wi-Fi direct printing is another unique feature. As easy as Bluetooth printing, it allows users to connect to any Wi-Fi direct device within a range of 100 meters by pressing the WPS button on the printer to make the printer broadcast itself to compatible devices, connect and print.

The Rendering Engine for Clean Page (ReCP) technology sharpens and cleans images before the prints are released by compensating for misaligned edges (Colour Trapping), removing unwanted minor dots (Composite Colour Reduction), sharpening text edges (Edge Enhancement), lightening the edges (Negative Print Sharpening), as well as de-icing and removing halftone patterns (De-Screening). These, combined with the power of a fully integrated Samsung dual-core processor, enhance office productivity with faster printing and scanning capabilities.

“Because of the nature of businesses we are targeting, we want to provide value to our customers by including a bunch of special features and capabilities that others in the market do not provide,” added Mr. Ngeru. “All of this is supposed to drive down the cost of doing business for them.”

For instance, the devices come with separate toner and drum allowing the user to replace toner at least three times before the drum is replaced. For the colour printers Samsung technology offers only one drum and four toners as opposed to the market offering of a drum for each toner, thereby saving the user the cost of three additonal drums.

Samsung has partnered with Sun Systems Ltd. to offer these printer solutions. This partnership will enable home users and small businesses to acquire the Samsung printers without incurring much expense from the retail shops.

The range of printers comes in laser black & white or colour printer.

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Google to build gigantic 120-megawatt data center in the Netherlands

Originally posted on Gigaom:

Google is set to build an enormous data center in Eemshaven, in the Dutch province of Groningen. According to local reports, it will invest €600 million ($772 million) in the project over four years.

The company already uses a TCN-owned, 20-megawatt data center in Eemshaven, which pitches itself as an ideal location for such things – it has access to many kinds of renewable energy, it’s a landing station for international internet cables, and it has a mild climate that’s conducive to cheaper cooling.

According to De Telegraaf, the new 120-megawatt data center will create 150 new jobs in Groningen. Construction will begin in 2016. [company]Apple[/company] has also reportedly considered siting a new data center there, and [company]Microsoft[/company] is also building a large new data center in Middenmeer, Noord-Holland.

[company]Google[/company] already has three major European data centers of its own: in Hamina, Finland; St Ghislain, Belgium…

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Samsung unveils the Galaxy Mega 2 with a 6-inch display

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Samsung  finally officially unveiled the Galaxy Mega 2 featuring a 6-inch display, up from the 5.8-inch model it is replacing, with a 720p display.

The device is powered by a 1.5GHz processor, 1.5GB of RAM, and runs Android 4.4 with TouchWiz on-top. It also features a 2.1MP front-facing shorter paired with an 8MP rear-facing sensor. For those who love storage space, the Galaxy Mega 2 comes with a 16GB of internal storage and a microSD card slot for expandability.

According to Samsung, Samsung GALAXY Mega 2 provides a comfortable user experience.Specifically tailored for the big screen, Multi Window function allows you to run two apps on the same screen at the same time.

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Watch Apple’s First Timberlake And Fallon iPhone 6 Ads

Originally posted on TechCrunch:

Apple has gone back to territory that treated it well in the past with new ads for the iPhone 6, with a spin on the “I’m a Mac, I’m a PC” John Hodgman/Justin Long duo act that served it well in the latter half of the last decade. This time, it’s not quite so oppositional, as the spots compare the relative virtues of the iPhone 6 and 6 Plus, with Jimmy Fallon and Justin Timberlake making funny sounds and agreeing that the new features on both phones are generally awesome.

One ad is about the new iPhone 6 and 6 Plus camera capabilities, and in this one Fallon and Timberlake experience a sort of mind-meld where their message is essentially the same, albeit with each focusing on some different new feature Apple has added or improved, including Slow-Mo video capture and cinematic image stabilization. In the other ad, Timberlake…

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